A recent search for sources led me back to this article which was once hosted on the Twilo website. Great article IMO, just had to share.

[quote] By Twiloboss

Electronica (and it?s many offspring) has been on the turntables in clubs all over the world since the late 80?s, which, by dance music standards, makes it ready to be out of fashion. But not only is it not out of fashion, it is even not widely in fashion yet and by all estimates will probably never be, at least not as that phrase is ordinarily used. It is ?cool?; it is played in every dance club in every major metropolitan area on earth but still cannot crack the glass barrier surrounding the pop charts. Here?s why?

No. 1 No recognizable performer The popular music industry in (America) is driven by the cult of personality. Only in America could a producer create a pop group like the Backstreet Boys or N?Sync from an ad in the paper and make that group a household word; group members with nothing in common either as to background, talent or anything else other than a craving for fame and bucks. Don?t even get me started on ?American Idol?. Electronica dj?s do not ?perform?; they create either by manufacturing their own music and/or taking the electronic music of others and mixing it into something new and different. DJs such as Moby or the Chemical Brothers, in an effort to become ?personalities?, have given in to the music industry establishment and have attempted to turn their craft into an act. So every time we see Moby, for example, he is compelled for reasons either foolish or unknown, to be photographed mid-leap. Why? No one knows. Moby, an electronic musician, is now a jumping circus act. Howard Stern, the pundit of all things goofy and great on radio, made the intelligent observation that when he attended a Fatboy Slim ?concert? on Long Island, he was ?amazed to see everyone standing around watching some guy spin records.? Not exactly like watching the now faded Michael Jackson doing the ?moon walk?.

No 2. No way to do a tour For obvious reasons, without a recognizable performer no record company can organize a tour. Tours drive record sales by presenting the performer as a personality. Believe me, if no one knew what KISS looked like they would have sold fewer records than the Tulsa Tuba Band. Americans love visuals. They love the melodrama of the rock concert whether it?s Madonna with cone-shaped tit covers or the idiotic pyrotechnics of Aerosmith. The music is never enough by itself it seems. Everyone can remember either stupid concert productions or even more stupid music videos, the bastard child of concert tours. I am not proud to say I actually paid money to see Milli Vanilli once upon a time?

No. 3 A media generated connection to drug culture 60 Minutes II, did a pience on the usage of ecstasy and its connection to raves and therefore its connection to electronica. They stated with considerable fear and panic that ?40 people have died from E overdoses in the past 5 years.? I would venture to say that more people OD on aspirin or alcohol than on ecstasy. All drug use is bad and unhealthy and certainly dangerous. I?m certainly not advocating or making light of drug use. But to single out ecstasy as if it is some new communist plot is absurd. Ever hear of anyone killing a family while driving under the influence of E? Or breaking and entering to support an E habit? Alcohol ruins more lives in a single weekend than ecstasy did in its whole five-year 60 Minutes run. And if you want to see some real drug/alcohol abuse, check out any rock or rap concert. The media periodically go through their file cabinets to stir up some old story that they can dress up in new clothes. Remember saccharine and how the media had everyone dying from cancer by drinking Tab? Guess what? It was all pretend. The unfortunate by-product of the perceived connection between the drugs and the music is the fear that the thought-police will be monitoring every electronica event, enough of a wet blanket to dowse any firestorm of interest that popular music might develop. Raves do not help matters either. Greedy promoters invite 14 year olds to attend events notorious for drug use. Now children are dragged into the media net. Recent developments in New Orleans where rave promoters were indicted under federal ?crackhouse? laws are a natural and expected result whenever children enter the scene. The RAVE act is another manifestation of this reactionary attitude toward electronic music.

No 4. Songs are too musically complex. Anyone who actually LISTENS to electronica and has any musical savvy recognizes how complex the music actually is. This music is much more akin to classical chamber music and its layering of rhythms and tempo than any other pop antecedent. While electronica may be dance music, it owes only a little to disco or dance rock. In fact, its roots lie in the electronic ?classical? music of the 1960?s. This complexity (like that of chamber music) unfortunately works against its popularity. Complexity tends to mystify and turn off the masses, not intrigue them. Analyze the lyrics of country music, virtually all of which focuses on lost loves and/or lost fortunes; or examine rap lyrics which mysteriously mirror country and focus on gaining ?love? (booty) and gaining or flaunting fortunes. These mundane, unoriginal and repetitive lyrics echo unoriginal and simplistic chord structures within the music. Popular music, most of which is remarkably derivative only of itself, is the lowest common denominator of musical taste, craftily structured to appeal to the most likely record-buying people. It is business disguised as art. Electronica swims against the current of long established record industry rules and by doing so condemns itself to be forever out of the mainstream.

No 5. The songs are too long. For the reasons stated above, the complexity of electronica requires time for the musical themes to be adequately developed. Long ago, record companies made the determination that the American public?s attention span cannot exceed three minutes. (Similarly, movies tread on thin ice if they exceed 2 hours in length, sitcoms, 30 minutes.) Thus all popular music (with some very few exceptions) is encumbered with this unwritten but nonetheless ironclad boundary. Electronica simply does not lend itself to this sort of artificial compression any more than a Mozart concerto would. In short, any of the great classicists like Beethoven, Brahms, or Bach writing and composing today would be selling about as many records as Deep Dish, a lot for electronica but a drop compared to the ocean of Justin Timberlake or Christina Aguilera?

Electronica will always be a fringe musical phenomenon until the public becomes educated in its qualities and enlightened as to the facts surrounding it. And educating the public has never been any easy task. [/quote]

Re:: Why Dance Music Doesn?t Get Played On the Radio

wow :shock: that is pretty true shit. espically the stuff about the music being to complex. I think that is one of the biggest reasons that alot of people overlook techno. Some of my "non techno friends" think all of my records sound the same. What kind of nonsense is that. I think some people just will never get it.

Re:: Why Dance Music Doesn?t Get Played On the Radio

[quote=pfunk]Some of my "non techno friends" think all of my records sound the same. What kind of nonsense is that.[/quote]

It's tough to explain the music to friends without sounding like a complete jackass. When I hear the comment "It all sounds the same" I find that I sound pretentious in my answer because I end up telling them that they're not listening correctly and that they just don't get it. All they ever seem to hear is "thump, thump, thump, thump".

Re:: Why Dance Music Doesn?t Get Played On the Radio

i completely disagree with all points except number 5, although his statements are things to think about. first off, it's not nearly as "cool" as hip hop. and since almost all "coolness" comes from the innercity, it NEVER will be that cool since the propagators(said innercity dwellers) of cool have a negative view of it. and of course it's played at dance clubs. its dance music. that's primarily where it lives and breathes. point one. the DJ's are the recognizable performers. you find a dj that plays the music you like and that's the personality you follow. example is all the digweed worshippers here. and sasha of course has his own cult of personality. point two. what was the delta heavy "tour"? dj's dont have tour dates? that tour the US, Asia, Europe. of course they tour. point three. the media did not generate the connection to drug culture. rave music did that itself. in the beginnings wasn't it all acid house? electronic music was born by the huge underground parties called raves where everyone was mashed off their ass. dance music was hand in hand with drugs. the media just started to focus on that more and more. point four. songs are too musically complex? that is the most pretentious garbage to make it on paper. he thinks electronic is on par with classical?!@ WTF?! i love electronic but i know it's not a masterpiece. case in point. you have to train years and years to be a great musician. think anyone can play jazz or classical? a lot of people can pick up some software and crank out tunes in a few hours. point 5. yes the songs are too long to keep attention sometimes i do admit.

Re:: Why Dance Music Doesn?t Get Played On the Radio

[quote=skahound][quote=pfunk]Some of my "non techno friends" think all of my records sound the same. What kind of nonsense is that.[/quote]

It's tough to explain the music to friends without sounding like a complete jackass. When I hear the comment "It all sounds the same" I find that I sound pretentious in my answer because I end up telling them that they're not listening correctly and that they just don't get it. All they ever seem to hear is "thump, thump, thump, thump".[/quote]

omg i thought i was the only one with that problem. i stoped trying to explain it to my friends. when they make thieir comments i just tell them im sorry you dont like the music and then i crank it up and smile and they give me a fucked up look.

^ I don't agree with one single statement you've made.

[quote=baluga]the DJ's are the recognizable performers. you find a dj that plays the music you like and that's the personality you follow.[/quote]

I don't go to shows to see the person and don't by all means follow anyone..... I go to hear the records. How many people go to see britney for her music?

None.

They go to see her.

[quote=baluga]point four. songs are too musically complex? that is the most pretentious garbage to make it on paper. he thinks electronic is on par with classical?!@ WTF?! i love electronic but i know it's not a masterpiece. case in point. you have to train years and years to be a great musician. think anyone can play jazz or classical?[/quote]

Go listen to airdrawndagger and tell me how much it sounds like the new NSYNC cd.

How many years do you think jxl and sasha have been training?

[quote=baluga]a lot of people can pick up some software and crank out tunes in a few hours[/quote]

Yeah but of what caliber? I could pick up ableton, sonar, reason whatever..... but you aren't going to hear my track getting played. Ask any producer here how long they've been at it. My guess is they didn't start last night.

good article thanks for sharing.

Re:: Why Dance Music Doesn?t Get Played On the Radio

people go see djs that play the type of dance music they like. people go see digweed because they like quality progressive. people go see aphordite because they want drum and bass. in the sense of following, i mean people keep up with whatever the dj is doing. which is why people are on the bedrock board and this one. and just how do you know people don't go to britney for her music? you don't think there isn't one single person that loves her music, no 14 year old cranking it up and belting out her songs? i own airdrawndagger and of course it doesn't sound like nsync. i also know sasha didn't need to go to juliard to put his album together. but you need some sort of schooling to put together a jazz album. you're right. most producers aren't overnight success stories. i don't know if you produce records and even if you did turn out some blazing tune, chances are it wouldn't get played because not every great electronic tune ever produced is going to get played. a lot of it has to do with who you know as well.

agreed, palmer. baluga, I think everything you said is full of it too... just as "a lot of people can pick up some software and crank out tunes," just as many people (if not more, due to computer/budget restrictions?) can write a poem and sing it out loud.

As for point two, it says "without a recognizable performer." Sasha and Digweed are about the MOST recognizable performers in the electronic music industry, so yes, they're able to market a tour with ease. I'd like to see Kasey Taylor or Adam Beyer or DJ Spree organize a tour and attract thousands of people... sure, they're all great at playing their genre of music, but they won't attract much more than the people that have heard their works. Unless they get air time or constant media attention, it's tough for anybody outside of the small electronic community to know who any DJ is.

I'll put Kasey Taylor's 5-hour proton radio set in my car's alpine mp3 player for road trips and still be begging for more when it's over... it's sad. I'm personally all about 20-30 minute tracks, nobody produces them. There's nothing more that I like about electronic music than listening to the same few beats over and over and over again. when the shit changes up I often find myself rewinding a few minutes just to let the beats keep going.

Re:: Why Dance Music Doesn?t Get Played On the Radio

[quote=tribal][quote=skahound][quote=pfunk]Some of my "non techno friends" think all of my records sound the same. What kind of nonsense is that.[/quote]

It's tough to explain the music to friends without sounding like a complete jackass. When I hear the comment "It all sounds the same" I find that I sound pretentious in my answer because I end up telling them that they're not listening correctly and that they just don't get it. All they ever seem to hear is "thump, thump, thump, thump".[/quote]

omg i thought i was the only one with that problem. i stoped trying to explain it to my friends. when they make thieir comments i just tell them im sorry you dont like the music and then i crank it up and smile and they give me a fucked up look.[/quote]

It's not pretentious. It IS a different kind of listening. I tell my other friends who are really into rock music that house is something you basically have to give in to. With rock music, if you're really into it, you're constantly critiquing. "Yeah, I like this intro... Uh huh, nice guitar there... This guy's voice is good. Wow, those lyrics are great... etc. etc."

Think about it next you're evaluating a rock album.

With house, you sort of have to just let it happen first. You sort of evaluate after the fact. "Would I want to hear that again? Yeah!" You more have to just absorb it with your body, and then think about it later.

At least, that how I describe how I deal with house music. Could sound like complete rubbish to everyone else, but it works for me!

I always tell people to focus on the bass line/rhythm instead of the percussion/treble/etc. It seems like people most concentrate on the words of "normal" music, but when you concentrate on the treble part it seems like nothing but repetitive symbol clashes. The music flows much better when listening to the bass/rhythm, which is carrying the whole song anyways. That's sort of how I see & explain it... most people still don't get it though. "Your CD just sounds like it's skipping."

I think that one of the major reasons that EDM isn't played on the radio is because for one, most of the songs don't have vocals. Turn on the radio today and all songs have vocals and a hook. Has anybody here ever watched Puff Daddy's "Making the Band" on MTV? I remember him always stressing the vocals and the hook. NO HOOK NO SONG. Also, we as a generation have been trained to listen to pop songs that are short and simple. House music and all other types of EDM are usually long and quite complex in that there are so many elements incorporated into the song structure. We are the ADD generation...well some of us at least.

:2cents

[quote=RuOnPoint]Also, we as a generation have been trained to listen to pop songs that are short and simple. [/quote]

short, simple, and pleasing to the average listener is no doubt the key to successful pop music, but this developed way before our generation.

i'd say the major change came with 1950's doo-wop and the beginnings of rock n roll. this is where we first heard the short, catchy tune for the masses. listen to a duke ellington or benny goodman tune (pop music for young america prior to the 50's) you'll find few key hooks, no vocals, and tunes that extend way beyond the 3:10 limit set for radio today.

i agree with most of the initial post, aside from the touring aspect. while i sometimes envy the UK and Europe for what they have (R1/Essential Mix/etc) I'm damn glad that clearchannel and the like haven't had the opportunity to stick their sweaty palms into dance music thusfar.

Re:: Why Dance Music Doesn?t Get Played On the Radio

[quote]I'm damn glad that clearchannel and the like haven't had the opportunity to stick their sweaty palms into dance music thusfar.[/quote]

IIRC, the Delta Heavy Tour was funded by Clear Channel. Or something along those lines...

Re:: Why Dance Music Doesn?t Get Played On the Radio

[quote=fuzzybaffy][quote]I'm damn glad that clearchannel and the like haven't had the opportunity to stick their sweaty palms into dance music thusfar.[/quote]

IIRC, the Delta Heavy Tour was funded by Clear Channel. Or something along those lines...[/quote]

shhh...

Re: Why Dance Music Doesn?t Get Played On the Radio

[quote=neoee] I am not proud to say I actually paid money to see Milli Vanilli once upon a time? [/quote]

What's wrong with Milli Vanilli?

"Ba ba ba ba ba ba ba ba baby, don't forget my number."

:WinkNSmi:

Re:: Why Dance Music Doesn?t Get Played On the Radio

Could a reason be that electronica has been demonised in USA whereas in UK it is a multi million pound business. Like many big businesses it can influence what gets played on the radio. As rock orientated music is becoming more popular amongst the young many would say there is too much electronic dance music on our main radio stations over the weekend.

Very interesting. The point about music being too complex is dead right. Its quite rare that I'll hear a single that I really like, but put it in a mix with a good DJ at the controls and it takes on new life.

It's also not quite true that dance music never gets played. 15 or 20 years ago the charts and "pop" music were mostly rock influenced. House was very much underground. Then Hip Hop and House found its way into pop culture and what went into the charts became watered down versions of dance oriented music. Look at what the boy and girl bands are doing nowadays. Underneath almost all of the chart records is a House or R'n'B beat. Every time this happens "true" dance music evolves ahead of it, while still staying underground for people who don't like wishy washy, production line music.

I think the statements about electronica are a bit too much generalized. Trance is a substyle of electronica as well, but I don't have to tell you all that a lot of trance records these days are quite simple and don't have complex structures. A lot of electronica records ('commercial' trance, minimal techno ...) are easy made, just like a lot of pop songs.

I admit, there should be more people listening to dance music. Here in my town Gent, almost none of my friends actually listen to dance music, something which makes it very difficult to organize an evening of clubbing.

If you consider progressive, I can agree with some statements that it's quite a complex music style, but comparing it to classical chambre music doesn't make any sense. I have had a 10 year classical music education, and now I'm producing some prog records (at least, I'm trying). Bot things are totally different. In classic, chambre music, technical skills and rules are very important. Once you control that, you can put feelings into the music.

With progressive, you have more freedom: fewer technical rules and you can put stronger feelings into it.

But these kind of discussions doens't make sense actually. I'm quite happy with the situation like it is now (apart from a lack of dance/prog fans here in my town). I love progressive and I'm happy I can listen to it in my own way, not the way media presents music to 'the crowd'. I mean, how special would a prog record be, if you go to the supermarket and suddenly, you hear - let's say Padida - when you're ordering some meat. Or you turn on TMF or MTV, and you see a video clip of a moshic track ...

Could it be that a lot of people don't like the music! Why try and justify it as a conspiracy.

And don't blame the complexity for the reason why people don't get it. Thats bullshit. Your just not intelligent enough to get it. Gimmie a break!

[quote=pretence]And don't blame the complexity for the reason why people don't get it. Thats bullshit. [b]You're[/b] just not intelligent enough to get it.[/quote]

BAHAHAH well if its too complex then idiots don't understand..... ya dig?

When speaking about intelligence use proper grammar.

I suggest everyone read the initial post instead of continuing to comment on the title of the thread. :mrgreen:

[quote=palmer][quote=pretence]And don't blame the complexity for the reason why people don't get it. Thats bullshit. [b]You're[/b] just not intelligent enough to get it.[/quote]

BAHAHAH well if its too complex then idiots don't understand..... ya dig?

When speaking about intelligence use proper grammar.

I suggest everyone read the initial post instead of continuing to comment on the title of the thread. :mrgreen:[/quote]

Your is a word fooooooool. Look it up [b]you[/b] dig?

Re:: Why Dance Music Doesn?t Get Played On the Radio

great article.. full of bullshit thou.. in canada we have a TV station dedicated to dance music... i mean its not the best but i mean it still has a massive audience. and sure they place trancy music but still IT HAS AN AUDIENCE.. Also in Toronto they have a station that plays Electronica.. who said that it wouldnt go far.. its a great station that plays good music.. but also so many ppl out there are oblivious to this style of music and when ppl say [b]"it all sounds the same"[/b] then its them being ignorant to this style of eccentric music.. ppl like this guy is just stupid and has nuthing else to do but bash amazing music. he has not understanding of it at all.. if it wasnt "in fashion" then y would so many ppl love only this type of music.. most of us dont even wanan listen to top 40 anymore beucase compaired to Prog. its SHIT!! after gettin into Prog. i probably said that ive stopped listenin to mainstream music becuase its al shit..

[quote=neoee]Songs are too musically complex. Anyone who actually LISTENS to electronica and has any musical savvy recognizes how complex the music actually is.[/quote]

the music is not complex.. but for ppl who dont understand music AT ALL then they just have no taste at all. i mean when u hear electronica im sure everyone is tapping a foot or moving their head.. u have to be deaf not to. even then u have the bass... this is a load of bullshit!!! the guy who wrote this should be kicked in the ass. for coming up with this fuckin[b] crap that i woulndt even shit out!!![/b] :AssKicki: :EvilFlic:

Re:: Why Dance Music Doesn?t Get Played On the Radio

oh and also.. if prog didnt have an audience.. then how come clubs get packed when an amazing dj somes along.. thats a tour isnt it.. well somewhat like it?!!!??!?

Re:: Why Dance Music Doesn?t Get Played On the Radio

[quote=baluga] point three. the media did not generate the connection to drug culture. rave music did that itself. in the beginnings wasn't it all acid house? electronic music was born by the huge underground parties called raves where everyone was mashed off their ass. dance music was hand in hand with drugs. the media just started to focus on that more and more. [/quote]

i dont get why raves are so looked down upon because of drugs. look at the 60's!!! way worse. anyway......

[quote=pretence][quote=palmer][quote=pretence]And don't blame the complexity for the reason why people don't get it. Thats bullshit. [b]You're[/b] just not intelligent enough to get it.[/quote]

BAHAHAH well if its too complex then idiots don't understand..... ya dig?

When speaking about intelligence use proper grammar.

I suggest everyone read the initial post instead of continuing to comment on the title of the thread. :mrgreen:[/quote]

Your is a word fooooooool. Look it up [b]you[/b] dig?[/quote]

Thanks for coming.

[url]http://www.tiscali.co.uk/reference/dictionaries/english/data/d0083081.html[/url]

"ya dig" is slang

look out, you're spilling your tea :Bingo:

Thanks for that article I enjoyed reading it quite a bit. Although a few things strike me as off for the most part it seems to be pretty damn close to what I've always believed.

Re:: Why Dance Music Doesn?t Get Played On the Radio

#4 is such a load of shit. the author has no clue what he is talking about.

i have yet to hear any electronic music that is rhythmically complex. layering of rhythms? please...you've got the kick drum going in 4/4 with maybe a bongo sample banging out quarter note triplets. even all those funky breakbeats are pretty standard syncopations. classical music isn't known for complex rhythms, which just further proves this guy is a dumbass.

electronic music is nowhere near harmonically interesting. i can't think of any songs that have a cadence in them. most of the time it's just a simple three or four note bassline...maybe it modulates around at the climax of the tune. all the chord structures are simple as fuck too. most of the time you're just hearing simple major/minor chords...some of the darker stuff might use a locrian or phrygian scale to get that b9... bring a few cds to a music prof. and try to convince them that this music is complex..they will laugh in your face!

and the lyrics? holy fuck. how many dance tunes have simple, retarded lyrics?

all of them.

this guy needs to get off his highhorse and take a few music classes before he goes on and on about stuff he clearly has no clue about

Yeah let's keep it this way and keep mass media etc. out of it.

Dance music doesn't play on the radio because the most of the people listen shit.

[quote=palmer]^ I don't agree with one single statement you've made.

[quote=baluga]the DJ's are the recognizable performers. you find a dj that plays the music you like and that's the personality you follow.[/quote]

I don't go to shows to see the person and don't by all means follow anyone..... I go to hear the records. How many people go to see britney for her music?

None.

They go to see her.

[quote=baluga]point four. songs are too musically complex? that is the most pretentious garbage to make it on paper. he thinks electronic is on par with classical?!@ WTF?! i love electronic but i know it's not a masterpiece. case in point. you have to train years and years to be a great musician. think anyone can play jazz or classical?[/quote]

Go listen to airdrawndagger and tell me how much it sounds like the new NSYNC cd.

How many years do you think jxl and sasha have been training?

[quote=baluga]a lot of people can pick up some software and crank out tunes in a few hours[/quote]

Yeah but of what caliber? I could pick up ableton, sonar, reason whatever..... but you aren't going to hear my track getting played. Ask any producer here how long they've been at it. My guess is they didn't start last night.

good article thanks for sharing.[/quote] :RockOn:

by coincidence I let my girlfriend listen to ADD last night on repeat while 'making love' my comments on it before i put it on: "this is modern classical music." Its a masterpiece that took years to develop and has no match in pop or rap and it never will. compairing it with classical music is rather fair i would say.

[quote=baluga]the DJ's are the recognizable performers. you find a dj that plays the music you like and that's the personality you follow.[/quote]

that's rubbish. go to a pop concert and everybodies looking at the stage to see there favorite popstar. while if you go to a club to hear you're favourite dj you dance to the music. nobody keeps looking at the booth to see the dj :roll: and another thing in electronic music you're looks aren't important. i mean look at sasha he is ugly no question about it. if you're not hot you can have the best voice but you're not gonna become a popstar. it's all about the image :roll: :roll: Anyways thanks for the article i appreciate it :Bingo:

[quote=baluga] point four. songs are too musically complex? that is the most pretentious garbage to make it on paper. he thinks electronic is on par with classical?!@ WTF?! i love electronic but i know it's not a masterpiece. case in point. you have to train years and years to be a great musician. think anyone can play jazz or classical?[/quote]

back in the days of [ms] 1.0 my signature was:

[b][color=#0048ff] progressive house is the classical music of today[/color][/b] ...it may sound a little prerentious but i stand by it 100%

[quote=palmer][quote=pretence][quote=palmer][quote=pretence]And don't blame the complexity for the reason why people don't get it. Thats bullshit. [b]You're[/b] just not intelligent enough to get it.[/quote]

BAHAHAH well if its too complex then idiots don't understand..... ya dig?

When speaking about intelligence use proper grammar.

I suggest everyone read the initial post instead of continuing to comment on the title of the thread. :mrgreen:[/quote]

Your is a word fooooooool. Look it up [b]you[/b] dig?[/quote]

Thanks for coming.

[url]http://www.tiscali.co.uk/reference/dictionaries/english/data/d0083081.html[/url]

"ya dig" is slang[/quote]

Fair enough. I was just giving my opinion on the article, which I still think is bullshit. Didn't expect to be picked up on my grammar as an argument against my point, kind of an asshole thing to do, in my opinion.

I know a lot of people who are what would be referred to as intelligent and they don't listen to dance music, so that makes them idiots. If its too complex then idiots don't understand, as you say. Whatever dude, whatever.

Re:: Why Dance Music Doesn?t Get Played On the Radio

i think another reason why edm isnt as popular in the us has something to do with clubbing culture here. edm is limited to clubs in the US; there are no outdoor parties, no love parades. and clubs here mostly only let in people over 21, while people 14-20, the age where you parents buy you everything and therefore all your money is disposable income, dont have exposure to to edm. so of course there isnt marketing. the other part of it is is that there is a certain elitism associated with clubs. half the people there are there to see the DJ but the other half is wearing leather pants and shirts that say `im wearing a dolce and gabbana t-shirt?. so clubs become more of a ostentatious display of noveau riche pigshit than about music. those very same people who say that edm all sounds the same dont even consider it music, just background noise.

i really liked this article. and no matter how much we argue or agree with the article it all comes down to one simple point:

opinions are like assholes. everyone's got one. i personally thought the article was very on point, but i also have an asshole. :wink:

Re:: Why Dance Music Doesn?t Get Played On the Radio

[quote]neoee wrote: I am not proud to say I actually paid money to see Milli Vanilli once upon a time?

What's wrong with Milli Vanilli?

"Ba ba ba ba ba ba ba ba baby, don't forget my number."

[/quote]

Girl you know its true!......uh uh uuuuuh oh, i love you.....Girl you know its,Girl you know its,Girl you know its,Girl you know its,Girl you know its,Girl you know its,Girl you know its,Girl you know its,Girl you know its,Girl you know its,...........(uh oh, we got caught) :ChatterB:

Hey, I never wrote the Milli Vanilli comment!

But I thought I should point out that this article was written in 2000 and the author (Twiloboss) was one of the owners of Twilo (Steve C?).

Some of the comments seemed a bit more valid back then and I thought I should point out the author since some seem have questioned his relationship with electronic music.

Re: Why Dance Music Doesn?t Get Played On the Radio

Liked the article, but it is very biased. Especially to say if Beethoven or Mozart was around they would not have many record sales. If alive I think they would have adapted to society and produced a product, different, but yet amazing. Electronica is very pleasing and I love it. It is very complex, but it is all processed beats and recycled for the most part. I agree that many people want artists with personality, but I think most care about the product. For all you ex heads, ex is associated with electronica. Not saying that all people that listen to electronica do exctasy, but many or most have tried it. Its a hell of a lot of fun, but to much fun... Back to the subject electronica is right where it needs to be. If you like it you love it and if not you suck. It has not been tainted by the mass media. Still underground and amazing.

my mind,

sean

-11 again for digging up more old threads

Re: Why Dance Music Doesn?t Get Played On the Radio

when trying to introduce someone to electronica, i tell them to let their mind wander while listening to it...dont focus too much on the repetitive aspects, and try and notice how a good track changes and builds upon a basic idea. The best part about a great comp or set is getting completely lost in the music, as i'm sure most on the board have experienced.