Sasha launches brand new label – Emfire…

Sasha is delighted to announce the launch of a brand new label. Titled Emfire, the imprint will be an exclusive outlet for his own material, which has been co-produced with his renowned collective – Charlie May, Duncan Forbes and Barry Jamieson, aka COMA, a pseudonym that also provides the title for the first release. “It’s been exciting getting back in the studio again after a hiatus. I am looking forward to using this new imprint as a vehicle to release my own music as well as signing great forward thinking music from other producers.”

The label will focus on digital and vinyl and feature a strong, continuous graphic foundation; running from release to release, a colour-coded, graded spectrum will marry to a numeric sequence. Insect, best known for their recent work with Banksy, are handling the art direction, “We want it to be simple, beautiful and collectable, particularly in terms of the vinyl,” expands Sasha.

True to his word, 3 forthcoming Sasha tracks will be released as a limited, one-sided ‘etched’ 12” and across all good digital servers on a monthly basis, starting with the aforementioned ‘Coma’ in October. Stay tuned to djsasha.com for further information…

Sasha – Coma is out on emFire in October

Re: Sasha launches new label...Emfire

EmDud

Re: Sasha launches new label...Emfire

great, a label that releases tunes every 4-5 years

Re: Sasha launches new label...Emfire

whats the difference between an Imprint and a label?

Re: Sasha launches new label...Emfire

whatsup with the negativity ?!! ; ) i think its about time. he is in a different stage in life, u cant dj forever. im looking forward to their releases, lets see how well it will compete with some other giants out there.

Re: Sasha launches new label...Emfire

[quote=mazi;520153]whatsup with the negativity ?!! ; ) im looking forward to their releases, lets see how well it will compete with some other giants out there.[/quote]

Exactly, also they deserve credit for not dropping the vinyl - go sasha! (if only he'd actually use them to play out :lol:)

Re: Sasha launches new label...Emfire

[quote=mixu;520128]The label will focus on digital and vinyl and feature a strong, continuous graphic foundation; running from release to release, a colour-coded, graded spectrum will marry to a numeric sequence. Insect, best known for their recent work with Banksy, are handling the art direction, ?We want it to be simple, beautiful and collectable, particularly in terms of the vinyl,? expands Sasha.[/quote] that should be pretty cool.

Re: Sasha launches new label...Emfire

I'm looking forward to this. Should be interesting. But what's with the serious graphic intent of the label. I'd like to see more of that before I make up my mind on their graphic side.

Way to go Sasha, putting your own label out there. That's a big step for him.

Re: Sasha launches new label...Emfire

Label name reminds me of Cass' Open Fire

Re: Sasha launches new label...Emfire

[quote=jeffrey collins;520265] Way to go Sasha, putting your own label out there. That's a big step for him.[/quote]

Sasha already had his own label in the late '90s called Excession (not to be confused with Excession Agency) on which he released his Darren Emerson co-production Scorchio. He also had a few other releases which he liked to bang out when DJ'ing like Morgan King - I'm free and Voices of Kwahn- Ya Yaeo Ya Yo. I think it only released around 10 titles and is now defunct (obviously).

Re: Sasha launches new label...Emfire

Why not It's not like everyone here won't be raving about the releases in the next couple of month praising the return of the dance messiah so slag him now then change your mind later no one will notice or care.

Re: Sasha launches new label...Emfire

Thanks for the haiku But calling Sasha The dance messiah?!? Double You Tee Eff

Re: Sasha launches new label...Emfire

[IMG]http://img.photobucket.com/albums/v396/secretnuance/pic56896_lg.jpg[/IMG]

Re: Sasha launches new label...Emfire

At least he's coming up with some output ... not sure how long it will last though !

Re: Sasha launches new label...Emfire

Maybe Spooky will be releasing stuff on it as well? I can't imagine the label surviving if it's relying on Sasha's output. :lol: