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[ms] · Est. May 2002

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Forums / General Yakkity Yak

djs sponsored by big companies etc

21 durable postsStarted 2004-07-16Latest 2004-07-18
#1865Post 1 of 21

to bring back the discussion from the other board...

I posted the pictures of Tiesto coke cans, but I think nobody saw them because after that the board changed again...

so here it is again :Whoaa:

[url]http://rmdesignz.com/art/tic_can.jpg[/url]

#217680Post 2 of 21

Re: djs sponsored by big companies etc

i'd love to see a sasha looking trashed pic on a bottle of whisky

:Alchy :ROFLMAO:

#217718Post 3 of 21

i remeber sasha being sponsored by toyota for a northern exsposure tour years ago. The picture in mixmag had him standing next to a toyota people carrier looking absolutly twated

#217821Post 4 of 21

Re:: djs sponsored by big companies etc

Why bad this?I don't understand! :unsure: :Wacko:

#217934Post 5 of 21

Re:: djs sponsored by big companies etc

isn't pvd on billboards in the uk advertising cellphones?

and colette is gonna be in the next motorola commercial.

#217990Post 6 of 21

Classy, first we have Tiesto cola, What next? - Sasha signing a deal with Escobar INC.

#218005Post 7 of 21

what flavor is the testo soda? cock?

#218009Post 8 of 21

[quote=audiotherapy]what flavor is the testo soda? cock?[/quote]

yeah, its Cock-a Cola

#218064Post 9 of 21

Re:: djs sponsored by big companies etc

I suppose it's an indication of just how much commercialisation is needed to make some of the events viable. In the same way Pepsi/Coke/McDonalds etc sponsor a touring pop act, the production costs are prohibitively high to do something on the scale of Tiesto's shows.

That said, it goes on in small ways too. All of our local headline DJs, even in less-popular styles of dance music, are at least sponsored for their clothing by big youth brands. Many of the club nights will have particular brands of booze or drinks pushed, and part of that sponsor contract will mean you can't get a competing drink at the event.

The big sponsors in dance music in Australia are Smirnoff, Motorola and Levis in my experience.

Tobacco sponsorship is probably the one thing that's still a bit grey. I remember having a conversation some months ago with Sydney's leading prog promoter about this. He was paining over whether to let the Peter Stuyvesant girls have a cig booth at his club night. The money offered was quite significant. (Note: it's legal to smoke in nightclubs in Australia)

Sasha and Toyota product placement is a bit odd though. :)

#218087Post 10 of 21

Re:: djs sponsored by big companies etc

Why don't DJs sponsor what's relevant to what they represent? I mean, why doesn't Numark or Technics try and find DJ sponsors? Like I'm sure PVD would be more than happy to represent Technics cuz apparently he throws any other turntable brand out the club's window, literally. Dunno if that was a rumor or not but it doesn't seem unlikely.

How about Oakie slipmats so he can smile back at you as you play?!

#218127Post 11 of 21

Re:: djs sponsored by big companies etc

DJs certainly do endorse DJing equipment.

Carl Cox is sponsored by Vestax (but uses Technics when he plays)

Sasha is sponsored by Allen & Heath (I think)

Q-Bert is sponsored by Technics (I think)

I know one of our local headliners (Mark Dynamix) that's sponsored by Stanton.

There would be [i]heaps[/i] more... but I suppose it comes down to how much money is being thrown around. The days of the ultra-enormous pay packets for DJs are gone, and many would be readjusting their lifestyles around a lower income.

Endorsement is one way to soften the blow. (Or pay for it in many cases.) ;)

#218128Post 12 of 21

Re:: djs sponsored by big companies etc

Yeah, in Canada, they have wiped out cigarette companies sponsoring events here. We previously had Goldclub Series events regularly across Canada which was sponsered by Benson & Hedges. They were able to bring some amazing dj's like sasha, digweed, which gave a smaller city like Calgary a chance to see amazing dj livesets. Nowadays in Calgary, nothing big :evil:

#218172Post 13 of 21

Re:: djs sponsored by big companies etc

[quote=Localizer]isn't pvd on billboards in the uk advertising cellphones?

and colette is gonna be in the next motorola commercial.[/quote]

Colette already did a motorola commercial last year and it was part of the same "Connectred" promotion PVD was part of, who also did a commercial... There was one other dj part of this whole thing but can't recall who it is anymore

#218182Post 14 of 21

Re:: djs sponsored by big companies etc

dj rap did a twix commercial.

#218345Post 15 of 21

Re:: djs sponsored by big companies etc

dj rap could sit on my twix anyday

#218417Post 16 of 21

Re:: djs sponsored by big companies etc

[quote=liquidsky][quote=Localizer]isn't pvd on billboards in the uk advertising cellphones?

and colette is gonna be in the next motorola commercial.[/quote]

Colette already did a motorola commercial last year and it was part of the same "Connectred" promotion PVD was part of, who also did a commercial... There was one other dj part of this whole thing but can't recall who it is anymore[/quote]

pvd,colette and felix da housecat all did motorola commericals.moby has been using most of his work in tv spots for awhile now.same with the likes of fatboy slim.

#218422Post 17 of 21

[quote=chrisarm]i remeber sasha being sponsored by toyota for a northern exsposure tour years ago. The picture in mixmag had him standing next to a toyota people carrier looking absolutly twated[/quote]

Would like to see that... :ROFLMAO:

#218426Post 18 of 21

Re:: djs sponsored by big companies etc

[quote=GrantT]Tobacco sponsorship is probably the one thing that's still a bit grey. I remember having a conversation some months ago with Sydney's leading prog promoter about this. He was paining over whether to let the Peter Stuyvesant girls have a cig booth at his club night. The money offered was quite significant. (Note: it's legal to smoke in nightclubs in Australia) [/quote]

That reminds me, there were some parties in PL sponsord by Spike cigarettes. They claimed they were CLOSED parties (means invite only, but not as strict) - :BSPost: - there were few thousand people on each. You had to give all your details (and you needed some document with you on entrance, they had computers with database there :shock: ) including your postal address. All this just for the sake of giving peeps free cigarettes all night long. And if you didn't smoke up to that time, it was very inviting to start. Call that anti-smoking policy. :evil: Also they could spam your mailbox afterwards. Note: you had to be 18 to enter, but I don't really think THIS was checked... Oh, and teh dj were shit by the way. :evil:

#218569Post 19 of 21

Re:: djs sponsored by big companies etc

[quote=buzztim]dj rap could sit on my twix anyday[/quote]

amen to that

#218598Post 20 of 21

Re:: djs sponsored by big companies etc

I don?t see why sponsership is needed at a normal saturday night club events. Surely they take enough cash at the door to pay the DJ and the club takes enough at the bar to pay them.

Big events (festivals) yes i can understand, but your normal weekend night? It seems to me these big companies are just jumping on the youth bandwagon. The Dance scene has been discovered as cool and the marketing departments want to assoicate themselves with this and push their products in this cash rich youth market.

#218671Post 21 of 21

Re:: djs sponsored by big companies etc

this type of corporate penetration is inevitable.....

:MadNow: :MadNow: :MadNow: :MadNow:

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